One size does not fit all; personalised cosmetics most effective

Lifestyle Fashion

Hair care, too. has personalised solutions to address common problems. When Mumbai marketing professional Sarah Singh realised that job stress had caused hair thinning and dryness, she discovered ‘Invati Ultra Advanced’ system, known for its anti-hair loss and hair-thickening properties. “This was paired with a customised scalp treatment and a daily application of Aveda scalp serum to stimulate growth and boost volume.

Additionally, Sarah was guided on stress management techniques to complement her regimen. Within weeks, the 30-year-old noticed a significant improvement in her hair’s thickness and a reduction in hair fall,” says Aankith Aroraa, the Founder & CEO of Streamline Beauty India Private Limited, that owns the haircare brand Aveda.

Customised solutions for skin and hair are powered by AI and supported by expert dermatologists. Users begin with an app-based instant checkup, where they upload photos and answer a few targeted questions. “Our AI analyses these inputs to identify concerns like acne, pigmentation, or hair fall with clinical precision.

Based on the analysis, a dermatologist-curated regimen is recommended, featuring products tailored to address the user’s specific needs. These products are formulated with clinically proven ingredients, ensuring safety and efficacy,” says Guna Kakulapati, CEO & Co-Founder, Cureskin.

Likewise, SkinInspired’s Encapsulation Technology ensures targeted delivery of retinol directly to the site of action within the skin, significantly enhancing its efficacy. It protects the active ingredient until it reaches deeper skin layers, minimising common side effects like irritation and dryness. Incidentally, Cureskin leverages cutting-edge AI technology and dermatological expertise to provide personalised skin and hair care solutions.

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