40 Instagram Story Ideas to Kickstart Your Marketing Strategy in 2024!

Digital Marketing

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In the digital age, social media platforms like Instagram are vital for business growth. Instagram stories, in particular, offer a unique and engaging way to connect with your audience. 

In this article, we’ll share 40 Instagram story ideas to help grow your business in 2024. But first…

What are instagram stories?

Instagram Stories are a feature on Instagram that allows users to post photos and videos that vanish after 24 hours. Unlike posts on a user’s profile, Instagram Stories do not remain permanently and are designed to be more casual and immediate.

40 Instagram story ideas to get your creative juices flowing

1. Behind-the-Scenes

Share what happens behind the curtain at your company. People love seeing the human side of businesses. For example, a local café can post a story showing their morning routine, like grinding fresh coffee beans or baking pastries, offering viewers a glimpse into what it takes to prepare for the day.

2. Day in the Life

A look into a typical day at your company or in the life of your team members. A graphic design agency could feature a day in the life of a designer, showing the creative process from brainstorming sessions to final design execution. This not only humanizes the brand but also showcases the dedication and skill involved in their work.

3. Product Teasers

Build anticipation by teasing new products or services. A fashion boutique might preview an upcoming clothing line with sneak peeks of fabrics, patterns, or part of the designs. This creates curiosity and excitement among the audience, eager to see the full reveal.

4. Customer Testimonials

Share stories or quotes from satisfied customers. An online education platform could share video testimonials of students who achieved success through their courses. Highlighting these real-life success stories can significantly boost credibility and trust among potential customers.

5. Tutorial or How-to

Show your audience how to use your products or services effectively. For instance, a home decor brand could share a series of stories demonstrating different ways to style a living room with their products. This not only educates the audience but also showcases the versatility and value of your brand’s offerings.

6. Live Q&A Sessions

Engage with your audience in real-time by answering their questions. For example, a travel agency could host a live Q&A about tips for budget travel, where followers can ask questions directly and get immediate responses. This interaction fosters a sense of community and provides valuable information to the audience.

7. Weekly Tips or Tricks

Share industry-specific tips or tricks each week. A gardening center, for instance, could offer weekly advice on plant care, like how to properly water succulents. These regular tips can establish your brand as a knowledgeable leader in your industry.

8. Employee Spotlights

Introduce your audience to your team members. A software company could feature a different developer each week, sharing their hobbies, what they enjoy most about their job, and a fun fact. This humanizes your brand and helps build a connection between your employees and your audience.

9. Time-lapse Videos

Show a fast-forwarded version of a process or event. A construction company might share a time-lapse video of a building project, from the groundwork to the completed structure. Time-lapse videos are engaging and can effectively demonstrate the progression and scale of a project.

10. Polls and Surveys

Get feedback or opinions from your audience. A fashion retailer could use polls to let followers vote on which styles they should feature in their next collection. This not only engages customers but also provides valuable insights into their preferences, helping to tailor your offerings to your audience’s tastes.

11. Flash Sales or Exclusive Offers

Announce special deals available only through Instagram Stories. For instance, a beauty brand might offer a 24-hour flash sale on their Instagram story, exclusive to their followers. This creates a sense of urgency and exclusivity, encouraging quick engagement and purchases.

12. User-Generated Content

Share photos or stories from your customers using your products. A fitness brand could repost customer stories of them using the brand’s workout gear or completing fitness challenges. This not only provides social proof but also encourages more customers to share their experiences.

13. Influencer Takeovers

Collaborate with influencers to reach a broader audience. A travel company, for example, could have a popular travel influencer take over their Instagram story for a day, sharing their travel experiences and tips while using the company’s services. This exposes the brand to the influencer’s large follower base.

14. Before and After

Showcase the effectiveness of your products or services. A home renovation business could share before-and-after stories of a recently completed project, demonstrating the transformation and their work quality.

15. Event Highlights

Share moments from business events, conferences, or meetups. If a tech company participates in a major tech conference, they could share highlights, such as key speeches or product demos, to engage followers who couldn’t attend.

16. Milestones and Celebrations

Celebrate your business achievements with your audience. For a company’s anniversary, share a series of stories from the founding to the present, highlighting major achievements and thanking customers for their support.

17. Countdowns to Special Events

Create excitement for upcoming events or product launches. A book publisher might use a countdown for the release of a highly anticipated novel, building excitement with each passing day.

18. Interactive Stories

Use stickers and other features to create interactive content. A restaurant could use the poll sticker to let followers vote on a new menu item, engaging them directly in decision-making.

19. Charity and CSR Initiatives

Highlight your company’s social responsibility efforts. A company participating in a charity run could share stories from the event, showcasing their commitment to social causes and encouraging followers to get involved.

20. Industry News and Updates

Keep your audience informed about the latest in your industry. A financial services firm could share updates about new regulations or market trends, positioning themselves as a go-to source for industry insights.

21. Collaborations with Other Brands

Showcase your partnerships with other businesses. For instance, a coffee shop might collaborate with a local bakery to offer a special combo deal. They can use Instagram Stories to highlight the partnership, showing both products and how they complement each other, which can cross-promote to each brand’s followers.

22. Motivational Quotes

Inspire your audience with relevant, uplifting quotes. A career coaching service could share daily motivational quotes to inspire their followers. These quotes could be overlaid on inspiring images or videos that reflect the ethos of the brand and its audience.

23. Giveaways and Contests

Engage your audience with exciting contests. A clothing retailer could hold a contest where followers submit their own fashion looks using the brand’s clothing. Winners could be featured on the brand’s Instagram Stories and receive a gift card, encouraging participation and brand engagement.

24. Personal Stories or Experiences

Share personal anecdotes that relate to your business. The founder of a startup could share their journey, including the challenges and successes they’ve encountered. This can create a personal connection with the audience and humanize the brand.

25. Product Demos

Show your products in action. A tech gadget company could use Instagram Stories to demonstrate how to use their latest device, highlighting its unique features and benefits in a real-world context, which can help potential customers understand the product better.

26. Seasonal or Holiday-themed Content

Tie your content to current holidays or seasons. A home decor business might share decorating ideas or products themed around Christmas or Halloween, which not only shows off their products but also taps into the festive mood of their audience.

27. Sneak Peeks

Give a glimpse of upcoming projects or products. A video game development studio could offer sneak peeks of a game in development, such as artwork, character designs, or early gameplay footage, to build anticipation and engage their audience.

28. Customer FAQs

Answer frequently asked questions from your customers. A nutritional supplement company could use Instagram Stories to address common questions about their products, like how and when to take them, which can be informative for current and potential customers.

29. Themed Series

Create a weekly series on specific themes relevant to your audience. A gardening supply store could run a weekly series on plant care, with each week focusing on a different plant or aspect of gardening, providing continuous and engaging content for their followers.

30. Workplace Culture

Show what makes your company a great place to work. An IT company, for instance, could share stories showing team-building activities, employee testimonials, or showcasing a day at the office, which can help in building a positive brand image and attracting potential employees.

31. Business Goals and Plans

Share your vision and plans for the future. A startup, for instance, could share its roadmap for the upcoming year, outlining key milestones they aim to achieve. This transparency can build trust and interest among followers, who feel more invested in the brand’s journey.

32. Podcast Snippets

If you have a podcast, share interesting segments. A health and wellness brand with a podcast might share short, engaging snippets that discuss health tips or interview clips with experts. This can pique interest in the full podcast and drive more listeners to it.

33. Trivia and Fun Facts

Share fun facts about your industry or business. A bookstore could share interesting trivia about famous authors or the history of certain genres. This kind of content is entertaining and educational, which can increase engagement.

34. Creative Uses of Your Product

Show unconventional ways your products can be used. For example, a kitchen utensil company could show different ways to use a common tool, like using a cookie cutter to make fancy garnishes. This demonstrates the versatility of the product and can inspire customers.

35. Weekly Challenges

Engage your audience with weekly challenges related to your business. A photography studio could challenge followers to submit photos based on a weekly theme, such as “Urban Landscape” or “Portraits.” This not only engages the community but also showcases their talent.

36. Bloopers or Outtakes

Show the funnier, less polished side of your business. A video production company could share bloopers from their shoots, showing the human and humorous side of their work. This adds a level of relatability and fun to the brand’s image.

37. Graphs and Statistics

Share relevant data in a visually appealing way. An environmental organization might share infographics about climate change, offering important data in an easily digestible and shareable format. This can raise awareness and engage followers in important topics.

38. Advice for Entrepreneurs

Share tips for others in the business world. A successful entrepreneur could share weekly business tips or lessons they’ve learned along their journey, offering valuable insights to aspiring business owners.

39. Virtual Tours

Offer a virtual tour of your office or storefront. A boutique hotel could use Instagram Stories to give a virtual tour of their unique rooms or special amenities, enticing potential guests to book a stay.

40. Aspirational Content

Share content that resonates with the aspirations of your audience. A luxury car brand, for instance, might share stories that depict the lifestyle of their typical customer, showcasing travel, sophistication, and luxury, which aligns with what their audience aspires to.

Final thoughts

Instagram stories are a powerful tool for business growth. By using a mix of these ideas, you can increase engagement, build brand awareness, and deepen the connection with your audience. 

Remember to keep your content authentic, interactive, and aligned with your brand identity to make the most impact in 2024.

Need more ideas? Check out our article on Instagram post ideas. 


Can I watch Instagram stories anonymously?

You can watch Instagram stories anonymously through an Instagram story viewer. Other methods include using a secondary “Finsta” (fake Instagram) account, viewing stories in airplane mode (though this isn’t always reliable), or watching a story just before it expires to minimize the likelihood of being noticed.

How do I Repost a Story on Instagram?

To repost a story on Instagram where you’ve been tagged, go to your Instagram Direct Messages and find the message notifying you of the tag. Open the message, and you’ll see an option to “Add This to Your Story.” Tap it, and you can then resize or add stickers or text to the story before reposting it on your profile. If you want to repost a story you’re not tagged in, you’ll need to take a screenshot or use a third-party app, as Instagram doesn’t natively support reposting others’ stories without a tag.

What is the Instagram Story Size?

The optimal size for an Instagram story is 1080 pixels wide by 1920 pixels tall, which has an aspect ratio of 9:16. This size ensures that your story covers the entire screen of most smartphones without any important parts of the image or video being cropped out. It’s recommended to keep any text or crucial elements centered to ensure they’re displayed properly across different devices.

How do I Add Multiple Photos to my Instagram Story?

To add multiple photos to an Instagram story, you can use the photo sticker feature. After uploading or taking the first photo for your story, tap on the sticker icon at the top of the screen, then select the photo sticker. This allows you to add additional photos from your camera roll as stickers. You can resize and move these photos around your story. Alternatively, you can use third-party collage apps to create a single image with multiple photos before uploading it to your story.

How Do I Add Music to My Instagram Story?

To add music to your Instagram story, start by creating a new story and selecting the photo or video you want to share. Then, tap the sticker icon at the top of the screen and choose the ‘Music’ sticker. This opens a music library where you can search for a specific song or browse by mood, genre, and popularity. Once you select a song, you can choose the exact part of the song you want to include in your story. You can also add music before capturing a video by swiping to the ‘Music’ option under the record button and selecting a song.

How Do You Make a Unique Story on Instagram?

To create a unique Instagram story, focus on showcasing your brand’s personality or your personal style. Use creative visuals, original content, and interactive elements like polls, questions, or quizzes. Utilize Instagram’s array of filters, stickers, and text options to make your stories visually appealing and unique. Telling a story that resonates with your audience, or shows a new, unexpected angle of your life or business, can also make your content stand out.

What Should I Add to My Story on Instagram?

Add content to your Instagram story that aligns with your overall branding or personal style. This can include behind-the-scenes looks, daily activities, shoutouts, promotions, or user-generated content. Interactive elements like polls, Q&A sessions, and swipe-up links (if available) can increase engagement. High-quality images, short videos, and consistent themes or filters can also enhance your stories.

What Can I Write on My Story on Instagram?

On your Instagram story, you can write engaging captions, questions, fun facts, or thought-provoking statements. Personal anecdotes or experiences, relevant quotes, or descriptions that accompany your visuals can also be effective. Use the text tool creatively to add context or humor to your images and videos.

How Do You Spice Up Your Instagram Stories?

Spice up your Instagram stories by experimenting with different content types, such as boomerangs, hyperlapses, or interactive polls. Use creative and varied visual aesthetics, like different filters, animated text, or augmented reality effects. Collaborations, shoutouts, or featuring guest appearances can also add variety to your stories.

What Should I Post on My Story to Get Attention?

To get someone’s attention, post content that resonates with their interests or generates curiosity. Share engaging, relatable, or entertaining stories that reflect your personality. Using interactive elements like questions or polls can invite direct engagement. Be authentic and let your genuine interests and personality shine through.

How Do You Make an Aesthetic on Instagram?

To create an aesthetic on Instagram, choose a consistent color scheme, filter, or layout for your posts. This aesthetic should reflect your brand or personal style. Ensure that your photos are high quality and align with the overall vibe you’re aiming for. Consistency is key to maintaining a cohesive aesthetic.

How Do You Make Your Story Interesting?

To make your story interesting, focus on storytelling elements like a captivating beginning, engaging content, and a strong conclusion. Use high-quality visuals and include engaging elements like questions or polls. Share unique perspectives or insights, and make sure the content is relevant and relatable to your audience.

What Makes a Boring Story?

A boring story often lacks engaging content, emotional connection, or relevance to the audience. Stories that are overly long, lack clear direction, or don’t have a compelling narrative can also be considered boring. Lack of visual appeal or interactivity in the context of Instagram stories can lead to disengagement.

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